The summer season is flourishing in full force and we can already feel the sweltering heat and warmth of the sunshine in certain cities. With that being said, we’ve recently come across a contemporary luxury, resortwear label that we are obsessed with 4Lara. Imbibing the ease of summer and an unparalleled elegance, this brand has been our ‘go-to’ for all things sartorially summer this season. Intrigued by the brand’s journey, we sat down with the 4Lara team to discuss all things fashion, the brand and creating garments people covet.
The Journey Thus Far
The Many Sources of Inspiration
Team 4Lara: I look to be immersed by locations where the architecture, texture and colour is characteristic. I was enthralled by the beauty of Marrakesh a few years ago and this year it was the blue and white tiles of Porto.
A Usual Day in Your Life
Team 4Lara: No day is the same and I love it that way! My daily non negotiable is a tall glass of celery juice, I swear by it!
The Brand 5 Years From Now
Team 4Lara: In all of your summer wardrobes!
The Insider Tip for Aspiring Designers
Team 4Lara: Patience and dedication without a doubt are key. If you are passionate about starting out don’t let others put you down, when there’s a will there’s a way.
Follow 4Lara: @4lararesort