With the number of jewellery brands emerging in the market, it is often difficult to stand out and build a niche for yourself. However with our latest brand crush, Lana Al Kamal Jewelry, the brand effortlessly combines traditional craftsmanship with inventive designs to create jewellery pieces which are memorable. Since its inception, the eponymous, Dubai-based label has slowly found itself winning the hearts of jewellery connoisseurs all over; with its signature ‘Kheffah’ and ‘Leaves of Joy’ collections.
Inspired by the brand’s innovative approach to jewellery and fresh take on creating a bond with its customers, we sat down with designer Lana to explore her journey, many sources of inspiration and what it takes to make a statement jewellery brand in the 21st century.
The Brand Journey Thus Far
Lana: Jewelry designing was my passion for a very long time, and actually I started sketching long time before I took it seriously and established my business in 2017. Dubai is a very inspiring city through its architecture and modernity and influenced me personally to take that step and challenge myself.
The Many Sources of Inspiration
Lana: The beauty surrounding me, presented in nature, architecture, people, even memories and emotions inspire me.
A Day in Lana’s Life
Lana: Energetic, productive and with big belief and love towards every action for the brand.
The Impact of Social Media
Lana: It is one of the most important tools for marketing and sales. I consider my social media as my office as I showcase my products there and interact with customers through it, to get feedback and present the brand message.
The Brand 5 Years From Now
Lana: A big brand name with lots and lots of brand lovers around the world and several branches.
The Insider Tip for Aspiring Brands
Lana: Be patient, work carefully and professionally on your social media, try to be open to fresh ideas and pay attention to quality and details and accept the criticism.
Follow Lana Al Kamal Jewelry: @lanaalkamaljewelry