There are very few jewellery brands that bring to the forefront design versatility, innovation, a broader mission and aesthetic all together – Marmari Jewelry does just that. A pioneer in its field, the brand is known for its inventive geode pieces and celestial designs. With unparalleled vigour and an excitement which exudes out of every piece, we sat down with the talented designer, Nouran, to discuss all things jewelry, her brand and her vision for the future.
How The Brand Started
Nouran: I want to leave a legacy to my daughter. This is what started my journey. After being in the media for 12 years, I felt it was time to move on to something I could call my own. Jewelry runs in the family and it felt natural to start my own line. The journey has been and still is amazing! I learned a lot during those past few years on a personal and professional level. I learned to trust my gut. I learned that where there’s a will there’s a way. I learned that haters hate, and the only way is forward. I learned that we are living in a time that it is becoming more and more essential for women to support one another. Owning my own business gave me the luxury to work with people who share the same values of Marmari. This made me grow as a person as well as a brand. Marmari is expanding in several countries and I find myself growing with it.
The Many Sources of Inspiration
Nouran: I find myself always attracted to anything that tells a story. It could be anything. For example, how a certain object works, a beautiful scenery, travelling, different cultures, a color or an idea….etc
I believe that the true value of jewelry lies in the stories each piece tells.
A Usual Day in the Team’s Life
Nouran: First Coffee, then comes everything else!
I work with different teams and different time zones. We all work in parallel.
The production team follows up with different factories, works closely with them to get the CAD design as close as possible to the final sketch. They make sure that the production is right on schedule. We also have a very strict quality control system.
The wonderful Amanqi agency takes care of the social media, PR and sales outreach.
The website team is on top of any updates and for adding new pieces.
I work with all teams closely and I am always in the lookout for new opportunities and collaborations.
I divide my day into 3 sections: Meetings, follow ups and sketching.
I like to start with the most difficult task, to get it out of my way, a trick I learned from my mother.
The Brand 5 Years From Now
Nouran: My aim is to spread positivity to as many women as possible. I am looking forward to expand the reach of the brand and to reach to a point where I could have Marmari’s first flagship store.
The Insider Tip for Aspiring Designers
Nouran: 1 – Save money when you first start working, you never know when will you find your true passion.
2 – Never give up. If you live in Dubai, then you know that the impossible is possible.
3 – you should be your number 1 cheerleader. Believe in yourself.
4 – You will hear so many opinions, suggestions and criticism. You have to filter all the information you receive and always stay true to the brand aesthetics.
Follow Marmari Jewelry: @marmarijewelry