This season we’ve really been finding incredible jewellery brands to add to our accessory collection. One such find is the London-based jewellery label, Natalie Perry Jewellery. This eponymous label is redefining how we view everyday jewellery essentials by creating intricate yet effortless pieces that instantly elevate any look. Intrigued by the brand’s concept, we sat down with designer Natalie Perry to discuss her journey, all things jewellery and her insider tips to aspiring brands.
The Journey Thus Far
Natalie: I’ve been creative from a very young age and I started to make jewellery when I was studying my art textiles GCSE. This is when I realised that you could actually become a jewellery designer! I applied to university to study jewellery design and completed my degree in London. I worked for various leading jewellery designers and jewellery workshops – most significantly my time spent working as a designer in Jaipur, India, which has inspired my collections ever since. After university I worked for a few years in jewellery PR before taking the plunge to start my own brand in 2017. I’ve always wanted the freedom to be able to create things so being my own boss, and running my own brand seemed like the perfect route.
The Many Sources of Inspiration
Natalie: I’ve always been inspired by the stories I have collected on my travels. I’m particularly influenced by India after living and working in the jewellery capital, Jaipur – the traditional craftsmanship and design there is so rich and inspiring! I try to combine my ancient inspirations to create modern heirlooms for today’s women, which will be cherished and passed down through generations. Each jewellery piece has to be expertly handcrafted, easily wearable and hold a special meaning for the wearer.
An Usual Day with the Brand
Natalie: Most days are spent in my workshop or studio in London’s jewellery hub, Hatton Garden. A typical day will see me prototyping new pieces in the workshop, alongside making customer commissions or replenishing sold pieces for my stockists. In the afternoons I try to take some time to get through my emails and admin, as well as researching way to create new pieces.
5 Years From Now
Natalie: I’d be delighted if my customers are still building their jewellery collections with pieces from Natalie Perry Jewellery. I’d also love for my jewellery to be recognised by, and easily available, to women all over the world, so I hope to have expanded globally through overseas stockists.
The Insider Tip for Aspiring Designers
Natalie: It’s so easy to get distracted by what other designers are doing within the industry, so I’d say, try to stay in your own lane. Don’t compare yourself to those who may have been in business for many more years than you!
Follow Natalie Perry Jewellery: @natalieperryjewels