As a team, one of our favourite weekly features is the ‘Designers We Love’ series, as it allows us to discover some of the coolest talent from across the globe. Fashion has always been a means of artistic communication and through the many amazing collections we cover, we’ve had the opportunity to discover some fabulous talent.
Endemage is the only name you need to know this summer.
This week’s brand crush is a design label which instantly caught our attention when we were scrolling Instagram (Notice a pattern?). Quickly redefining the contemporary luxury market in the GCC region and beyond, Endemage is the only name you need to know this summer.
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- Photo: Courtesy of Endemage
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- Photo: Courtesy of Endemage
Established my talented Omani sister duo Lubna & Nadia, Endemage comes as a breath of fresh air in the world of luxury womenswear, particularly in the Middle East. Combining a contemporary aesthetic with traditional Arab designs, the sisters ensure each piece in their collection resonates with the modern-day fashionista, who’s looking for something luxe, feminine & sublime.
Combining a contemporary aesthetic with traditional Arab designs, the sisters ensure each piece in their collection resonates with the modern-day fashionista.
Collection after collection, the sisters bring together flowing silhouettes in the form of elegant gowns, kaftans & timeless separates. Even more so, the designers also ensure that they incorporate traditional Omani craftsmanship, sometimes in the form of intricate patterns & other times through hand-stitched detailing (their talent always has us in awe).
Photo: Courtesy of Endemage
For SS17, Endemage does not disappoint. Incorporating a soft pastel colour palette (the blue colours are serene), the summer collection uses lightweight, airy fabrics to create subtle silhouettes which are perfect for the summer. Through a plethora of separates in the form of off-shoulder tops & cool palazzos, the collection offers pieces which work in sync together or as a contrasting statement against other wardrobe staples .
Through a plethora of separates in the form of off-shoulder tops & cool palazzos, the collection offers pieces which work in sync together or as a contrasting statement against other wardrobe staples.
If you don’t believe us, browse through some of our favourites from their SS17 collection (we’re in love with the light pink trousers) and watch the Endemage magic unfold.
Photo: Courtesy of Endemage
Photo: Courtesy of Endemage
Follow Endemage: @endemage