Originally modelled on her favorite icon, supermodel Gia Carangi, Pallister is now dressing every girl like an ‘it’ girl.
I.AM.GIA is every 20-something ‘it’ girl’s dream label, and with a price point under $200, we’re officially obsessed. Very few brands can say that they started out by dressing Bella Hadid for Paris fashion week, but that’s just the start of a long & incredible journey, for the Australian sisters behind the label.
Not even a year old, the label can be see on the likes of Kaia Gerber, Madison Beer, Emily Ratajkowski and Romee Strijd (We love seeing streetstyle pictures of our favorite models sporting these killer looks!). Alan Pallister, the creative director, realized fashion trends were taking a turn thanks to social media and the impact of young fashion models, and decided to creative a label that spoke to them. Originally modelled on her favorite icon, supermodel Gia Carangi, Pallister is now dressing every girl like an ‘it’ girl.
Not for the faint hearted, this badass clothing line consists of PVC cargo pants, high waist jeans covered in buckles, corsets and snakeskin bandeaus, oversized teddy coats and electric green bikinis (and that’s just the beginning). Besides being on-trend, insanely hot and refreshingly affordable, the brand is looking to expand and dive into accessories – and we cannot wait to get our hands on every piece.
Follow I.AM.GIA: @i.am.gia.thelabel