We’re always on the look out for exciting, new entrepreneurial concepts, which provide the fashion world with fresh novelty. When we came across the uber-cool Fashtory, we knew we had found a much treasured platform. Dedicated to becoming a social platform for emerging designers & customers, Fashstory enables a much needed connection between up-and-coming labels & those individuals who are searching for the same. Intrigued by this concept & its commitment to breaking fashion boundaries, we sat down with Alanoud Al-Mubarak, the talented mind behind Fashtory, to discuss her journey, the impact of social media & her insider tips to aspiring entrepreneurs.
The Start of the Fashtory
The Journey Thus Far
The Impact of Social Media
Alanoud: Social media can be good and bad. The journey was though. There are a lot of investments involved here and it is important to be popular on social media, and for a product it isn’t always easy.
The Future of Fashtory
Alanoud: On the technical side there are a wide variety of new features to the platform that are currently under development. Once we have a clearer picture of our user behaviour we will be able to refine these and use them to create a more efficient platform. We also hope to further develop our user base and get a wider variety of fashion designers from new markets across the world.
Our vision of Fashtory is to become a global fashion directory with brands and users in every corner of the world. Fashtory is currently operating in 21 countries across the world which I see growing to over a hundreds in the next year. My dream for Fashtory is to become the go-to app for travelling fashionistas in search of unique fashion and for designers the go-to platform for connecting with buyers.
The Insider Tip for Aspiring Entrepreneurs
Alanoud: Everything involves risks – with setting up your own business, there’s a degree of risk which you need to be comfortable managing. At times you feel that you want to quit when you encounter a bad experience but it is important to stick to your goals and instincts. Knowing who you can take advice from is also a challenge; as at the beginning everyone will start telling you the way they believe you should do things. It’s important to be able to identify if the advice is good advice from a trustworthy source or if you are better following your own instincts.
Follow Fashtory: @fashtory