Rejina Pyo – Korean-born, Central Saint Martin’s graduate and London-based womenswear designer. Her 3-year-old eponymous label echoes effortless bohemian elegance bringing a promising flair and newness to the London fashion scene. The contemporary designer label made its catwalk debut at London Fashion Week for SS 18 and we are truly besotted.

Drawing inspiration from Nicholas Nixon’s acclaimed photography series The Brown Sisters, each piece in the collection imbibes an understated vibrance.

Rejina Pyo‘s SS 18 collection is one of the season’s much-applauded fashion shows. Drawing inspiration from Nicholas Nixon’s acclaimed photography series The Brown Sisters, each piece in the collection imbibes an understated vibrance, whilst the colour palette of muted tones radiates sophistication. The collection is an assortment of flowy hemlines, relaxed but unanticipated silhouettes, styled with casual slides, which project an enigma of romance and femininity (major #outfitgoals right there).

Photo: Courtesy of Rejina Pyo

Photo: Courtesy of Rejina Pyo

Follow Rejina Pyo: @rejinapyo