Inside The Zoë Jordan AW17 Collection


 

We often associate the autumn & winter season with a sombre mood, dark colours & uncomfortably cold temperatures (a vibe which doesn’t necessarily do wonders for us). Thus, London-based womenswear designer, Zoë Jordan‘s latest collection came across as a breath of fresh air. Presenting a line-up of highly covetable ready-to-wear pieces, in a fresh, sorbet-infused (the soft apricot, lettuce & flamingo shades instantly had us enticed) collection, Zoë is redefining the traditional meaning of an autumnal collection.

 

With the key piece from the line-up being an elegant cashmere track suit, we have to admit we also have our eyes on the ‘Edison’ Bomber & ‘Banks’ Hoodie.

 

Drawing inspiration from the celebration of the heroes from the 90s (think Drew Barrymore & the cast of My So Called Life), Zoë‘s collection offers a raw take on the feminine aesthetic, playing on a prominent display of expert tailoring & a contemporary appeal. Keeping in mind the idea of mix-and-match, the collection incorporates a plethora of luxurious fabrics (the soft cashmeres, metallic foil & weave and sheepskin are all impeccable), all imbibing contagious energy. With the key piece from the line-up being an elegant cashmere track suit, we have to admit we also have our eyes on the ‘Edison’ Bomber & ‘Banks’ Hoodie.

 

Zoe Jordan AW17

Photo: Courtesy of Zoë Jordan

 

Zoe Jordan AW17

Photo: Courtesy of Zoë Jordan

 


 

Follow Zoë Jordan: @zoejordanstudio