Easily paired with a pair of sneakers or your favourite pair of distressed denim, is there really any reason for you not to add a piece of Kalema London to your wardrobe?

This brand spotlight feature is extremely special to us, as we have the opportunity to cover one of our contributing editor Dalia AbuHassan’s incredible design project, Kalema London. Established last year, this contemporary luxury label is redefining the meaning of street style cool with its easy-to-wear, versatile jacket silhouettes & super comfortable hoodie styles. However, the true x-factor comes through the beautifully designed calligraphic words embellished on the backs of all sweatshirts & denim jackets.

Embodying strong words such as courage, life & hope (all things that we should celebrate), these hand-embroidered, calligraphic sartorial pieces are minimalistic, yet make a subtle statement. Easily paired with a pair of sneakers or your favourite pair of distressed denim, is there really any reason for you not to add a piece of Kalema London to your wardrobe?

Photo: Courtesy of Poorvi Surana

Photo: Courtesy of Poorvi Surana

Follow Kalema London: @kalemalondon