Although we’ve spoken about Lisou before, we can safely say that our brand crush has not faded at all. A label dedicated to creating a striking line-up of contemporary, wearable wardrobe staples, Lisou also makes a positive global impact. Founded by designer Rene, proceeds from each piece from the Lisou collection directly helps young Africans in The LIFE Trust. With impeccable style and a great ethos, we won’t be surprised if you also fall in love with Lisou. Intrigued by the brand’s journey, we sat down with Rene to discuss her journey, all things fashion and her insider tips for aspiring designers.
The Journey Thus Far
Rene: My mother was my biggest inspiration, she was the person who instilled in me my love of fashion. A love of colour and print played a part too. It’s been hard work but as well as a lot of fun. I’m lucky enough to do what I love so as pressurised as it can get, I can’t complain!
The Many Sources of Inspiration
Rene: I find that inspiration often comes from the strangest places. It could be the shape of a leaf, the cornice of a building or the colour of a wall, anything around me. It’s so important to look around, inspiration is everywhere. I do take photos of the strangest things.
An Usual Day in Team Lisou’s Life
Rene: I love the fact that we don’t have a usual day. Everyday is different. Some days it’s dealing with clients and orders, on others we’re shooting campaigns or street style images. One thing that’s constant are my design days, it’s the only time I have to be in my own little zone.
The Brand 5 Years From Now
Rene: Hopefully, we’ll have grown as a brand whilst maintaining the family feel we have at Lisou HQ. Most importantly is to keep doing inspiring, beautiful work and enjoying every second.
An Insider Tip from Aspiring Designers
Rene: Believe in yourself and your vision. You don’t have to take the advice you’re given but it is really important to listen. Great ideas come from everyone so be open to that and sometimes it is helpful to listen to advice from those with experience in the industry. Other than that go forth and create!
Follow Lisou: @lisoulondon